Of Kulfi and Kajals: How One Beauty Brand is Bridging the Gap Between Tradition and Innovation

Featured Image: Badal Patel Kulfi Beauty is as sweet as it is disruptive. While inclusivity is necessary for any industry, this upcoming NYC-based beauty brand is set on exploring something more — self-reflection and celebration. Through intentional storytelling, Kulfi boldly confronts colorism, classism, and patriarchal norms that have been historically embedded within the South Asian…

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